Elements and Performance Criteria
- Assess brief requirements
- The printing requirements of the layout brief are determined to align pre-press processes with printing feasibility
- The brief is broken down into stages of production in order to determine a plan of procedure
- A plan of action is determined to meet the time requirements of each stage so that deadlines are identified and adhered to
- Correct design and typographic terms are used to facilitate communication according to industry standards
- Assemble layout
- Client copy and images are assembled to conform to the brief requirements
- Library files are accessed for relevant data to conform to the brief requirements
- Appropriate equipment and materials to complete the layout are assembled to enable the brief to be undertaken efficiently
- The design area is cleaned and prepared ready for use
- Render a simple graphic design
- The client requirements are checked to ensure a design concept matches the brief
- Preliminary graphic design ideas are constructed according to the brief
- A simple graphic design concept is rendered electronically to conform to the client brief
- The rendered graphic design is checked for conformance with the requirements of the brief
- Produce finished artwork
- A layout grid is created to meet the specifications of the client brief
- Type is selected for readability style and fitted into the grid space allocated to conform to brief requirements
- Photographs and illustrations are selected, scaled and cropped appropriately to fit the grid space allocated
- Overlays/colour roughs are created to conform to brief specifications
- The components of the layout are positioned accurately using keylines to conform to the grid framework
- Check for suitability
- Tidy materials and store data